Usually there are four type material to custom printed paper bags. That is art paper/coated paper bags, black card paper bags, white card paper bags, brown paper bags.
Art paper bags
Art paper bags/ coated paper bags is most normal, the paper itself color is off-white, if your brand(logo) base color is NOT completely white, you can use it. Print a simple black logo, add a black handle, the customized paper bag will look simple but elegant; the paper bags surface is smooth enough to print any colors. If your brand(logo) is colorful like a picture, you can use it, adding a colorful handle, then your customized paper bag will look attractive and fashion.
White paper bags
Besides art paper bags/ coated paper bags, there is one similar paper bags, its white card paper bags. This paper bags is completely white, like snow white. This color usually goes with some pure clothing like white silk dress, adding a white cotton handle, this customized paper bags with handle will look amazing. But please not print too many colors, because this paper bags is not so smooth as art paper bags.
Black paper bags
If your brand base color is black, you may choose black card paper bags, because black card is totally black with matte effect. You can print a white color or hot stamping silver/gold color, so matte black base compares with shiny silver/gold, your customized paper bags will look impressive and mysterious.
Brown paper bags
Another material is brown paper bags, its mainly used in brand gift packaging or some vintage clothing, this paper is classic brown, expressing vintage effect. This paper bags is also thin, and usually made to a small size paper bags so that just well to contain a gift. Its surface also not smooth, so please do not printed paper bags too many colors.
Paper bags are frequently used in packaging, to package clothing and gifts and many other things. While in shopping, you will see that after buying your clothing will be well packed in a beautiful paper bag in almost any clothing brand, and the paper bags in every brand have unique beauty and are attractive all of them. How does every brand customized paper bags look so attractive, Because they have paid much attention on the material.